Article: The Radio Advertising Bureau. (Digests).

Article: VIA NET.WORKS designs 'Reality Radio' competition website for ...
M2 Presswire;  October 29, 2002 ;     700+ words ... ... competition website for Radio Advertising Bureau (C)1994-2002 M2 COMMUNICATIONS ... studio' website for the Radio Advertising Bureau's (RAB's) 'Radio ... VIA's brief from the Radio Advertising Bureau was to design a competition ...

Article: National revenue gains outpace local in September.(Radio ...
Broadcasting & Cable;  November 18, 1996 ;     596 words ...National radio advertising revenue increased by an average 17% across all U.S. markets in September 1996 over September 1995, the Radio Advertising Bureau reported. By comparison, local advertising revenue growth ...

Article: New RAB study suggests radio advertising bounced ...
Response;  June 1, 2004 ;     700+ words ...NEW YORK -- A recent study conducted by the Radio Advertising Bureau (RAB) reveals that radio advertising rebounded with double-digit revenue during March 2004. The combined total local and national ...

Article: Advertising research is on listeners' wavelength: the latest ...
Marketing Week;  April 10, 2003 ;     700+ words ... ... Multiplier" research from the Radio Advertising Bureau stand our. The research ... able to measure the effect radio advertising was having on the sales of ... show that, on average, radio advertising lifts sales by nine per cent ...

Article: Radio industry denies RAB chief 'favourite to run ...
Marketing Week;  February 23, 2006 ;     700+ words ...Radio industry insiders have dismissed suggestions that Douglas McArthur, chief executive of the Radio Advertising Bureau (RAB), is the favourite to run the new single radio industry trade body. The new organisation, which was ...

Article: Happy new year, says RAB's Fries. (EBB & Flow).(Radio ...
Broadcasting & Cable;  January 20, 2003 ;     700+ words ...In the past 60 days, radio advertising has been moving "out of a downturn into recovery and towards ... stability," according to Gary Fries, president/CEO, Radio Advertising Bureau. "Pacing in 2003 sees January numbers up 11%, February ...

Article: Revenue climbs 6% in April.(Radio Advertising ...
Broadcasting & Cable;  June 3, 1996 ;     510 words ...Research compiled by the Radio Advertising Bureau shows an average 6% gain in combined local and national radio advertising revenue for April 1996 over April 1995. The RAB reported that between January and April 1996, there was an average 7 ...