Article: Minute Maid Makes $170 Million Name Deal for Houston Astros Stadium.

Article: Stadium Name a Healthy Deal for Houston Baseball Complex, ...
Knight Ridder/Tribune Business News;  June 6, 2002 ;     700+ words ... ... Fox think of Minute Maid paying an ... million for the naming rights to the Houston ... purchase of naming rights and other ... strategies, said "Minute Maid Park" should ... the former naming rights owner, Minute Maid can step in ...

Article: Astros' Home Now Minute Maid Park
AP Online;  June 5, 2002 ;     594 words ... ... raise the visibility of Minute Maid in our own hometown ... president and CEO of Minute Maid of North America. The contract includes naming rights for the stadium, continued rights to sell Minute Maid juices at the ballpark ...

Article: Houston Astros Accept Minute Maid Pitch to Name ...
The Atlanta Journal-Constitution (Atlanta, Georgia) (via Knight-Ridder/Tribune Business News);  June 6, 2002 ;     566 words ... ... into a big hit for Minute Maid. The Houston Astros ... announced a new naming-rights deal with Minute Maid, which is owned ... Field name. For Minute Maid and Coke, the move is a first-ever naming-rights deal, at a cost ...

Article: Houston Baseball Stadium to Wear Minute Maid Name.
Knight Ridder/Tribune Business News;  June 6, 2002 ;     700+ words ... ... will officially be renamed Minute Maid Park. Minute Maid, which is a division of the ... t know was based here." Minute Maid already sponsors a children's area at the stadium. The naming-rights deal will extend that sponsorship ...

Article: Houston Astros and The Minute Maid Company Expand ...
PR Newswire;  June 5, 2002 ;     700+ words ... ... the 20th century. And Minute Maid has been a proud part ... president and CEO, Minute Maid North America. "We ... partnership includes naming rights for Astros Field, which will be rechristened "Minute Maid Park." The popular ...

Article: Astros Field to Be Minute Maid Park
AP Online;  June 5, 2002 ;     393 words ... ... bought back the naming rights from bankrupt ... will be called Minute Maid Park under a ... Wednesday. The Minute Maid Co., based ... juice maker. Minute Maid is No. 2. The ... 100 million naming rights deal in February ...

Article: Astros ball park to be called Minute Maid Park
AP Worldstream;  June 5, 2002 ;     365 words ... ... bought back the naming rights from bankrupt ... will be called Minute Maid Park under a ... Wednesday. The Minute Maid Co., based ... juice maker. Minute Maid is No. 2. The ... dlrs 100 million naming rights deal in February ...