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Article: Priceline.com's Expanded Online Strategy Enables The Name Your Own Price Travel Service To "Reach" 85 Million Web Users.

Article from:
Business Wire
Article date:
June 7, 2002
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Business Editors/Interactive & Multimedia Writers

NORWALK, Conn.--(BUSINESS WIRE)--June 7, 2002

Priceline.com's online "reach" up 810% vs. a year ago

After launching in 1998 with virtually no online marketing presence, priceline.com (Nasdaq: PCLN) said today that, as a result of its new and existing online alliances and acquisitions, the Company has increased its online presence by 810 percent over the past 12 months and will have an online "reach" of 85 million unique Web users once all the alliances are implemented in coming months.

Yesterday, priceline.com announced an online marketing alliance with OneTravel.com. Earlier this week, ...

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