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Article: Crossing the color line; African American advertising agencies fight to prevent mainstream firms from taking their most prized possession--the urban market. (B.E. Advertising Overview).(Industry Overview)
- Article from:
- Black Enterprise
- Article date:
- June 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Earl G. Graves Publishing Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Brown is the new black. In fashion, that trend might last only a season but In advertising it could last a lifetime. Last year the ever evolving "urban market" continued to be redefined as the 2000 Census data sent advertisers scurrying to address o Hispanic market that is predicted to triple in size by 2050 and account for 24% of the total U.S. population. "There has been this knee-jerk [reaction] away from the African American and even Asian market without forethought, and that's dangerous," says Heide Gardner, vice president, diversity and strategic programs at the American Advertising Federation (AAF) in Washington, D.C. "The truth is that the American marketplace has ...
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