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Article: British Airways launches New York/Glasgow service with $400,000 sales and marketing campaign in U.S.

Article from:
PR Newswire
Article date:
July 31, 1990
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BRITISH AIRWAYS LAUNCHES NEW YORK/GLASGOW SERVICE

WITH $400,000 SALES AND MARKETING CAMPAIGN IN U.S.

NEW YORK, July 31 /PRNewswire/ -- British Airways on Friday (Aug.3) initiates its New York to Glasgow service at the peak of a $400,000 campaign across the U.S. highlighting the new gateway to Scotland and Northern Ireland.

To mark the inaugural flight, Lord King, chairman of British Airways, will be leading a group of VIPs from Scotland and Northern Ireland -- including the Lord Provost of Glasgow -- in a three-day visit to New York. During their stay, they are being hosted by New York area businessmen.

Since the initial ...

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