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Article: MEDIA PROFILE: Reader's Digest would like to see more pitches from PR pros.(public relations)(Brief Article)(Statistical Data Included)
- Article from:
- PR Week (US)
- Article date:
- May 20, 2002
- Author:
CopyrightCOPYRIGHT 2002 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PR execs who dismiss Reader's Digest as simply book excerpts are missing out. The magazine has new sections open to pitches, along with a massive, attentive readership. Paul Cordasco reports.
Reader's Digest's executive editor Jacob Young says he wishes more PR pros would pitch his magazine.
'There's almost no section that isn't open to ideas,' says Young. 'I know a lot of editors say they get pitched too much, but we'd like to see more from the PR community.'
Young glumly admits that he feels PR pros often overlook Reader's Digest because it's often thought of as a repository for outside material. Indeed, much of Reader's Digest's content ...