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Article: MEDIA: Financial Planning - Media Roundup. Financial planning makes a slow return to spotlight.
- Article from:
- PR Week (US)
- Article date:
- May 27, 2002
CopyrightCOPYRIGHT 2002 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Financial planning isn't as thrilling as stories of stock market success, so it can be a hard sell to the media. But David Ward finds a few ways to make the subject worthy of coverage.
Following a multiyear detour into the exciting - but ultimately heartbreaking - world of do-it-yourself stock trading, many consumers are gradually returning to traditional (and somewhat boring) financial planning as the way to ensure their long-term futures. And the media is slowly following them back.
'When things were going so well, you could throw your money in and do well with any stock,' says Bill Schilling, managing director with FRB/Weber Shandwick's Chicago ...