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Article: On with the full Monte: Mary Carmichael meets a European boss who is modernising and evolving his company's global brands. (profile).(Cirio Del Monte's Stephen Thorpe)
- Article from:
- Grocer
- Article date:
- May 25, 2002
- Author:
CopyrightCOPYRIGHT 2002 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Stephen Thorpe rarely wears a white suit or a panama hat and there's little of the colonial plantation owner about him. Nevertheless, Cirio Del Monte's managing director for Northern Europe does have a few things in common with his company's best-known advertising icon.
For a start, both men from Del Monte first became involved with the brand in the early 1980s and since then have amassed experience in different arenas. The fictional fruit buyer has shifted from seedy ex-pat to relaxed, Bermuda short-wearing facilitator of developing countries' capitalism, while Thorpe has moved from marketing to his present position via a sojourn at Cadbury Schweppes.
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