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Article: Thin TV, big potential: flat-screen LCD TVs have attracted a small but growing following, as prices continue to fall. (Business Trends).
- Article from:
- Electronic Business
- Article date:
- June 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Frank DeMartin, marketing director for the U.S. consumer electronics subsidiary of Osaka, Japan-based Sharp Corp., was skeptical in 2000 when his company launched a line of pricey TV sets using liquid crystal display (LCD) flat panels instead of cathode ray tubes (CRTs).
Considering the $5,500 initial price for the company's 20-inch screen LCD TVs, he simply didn't expect much buyer interest. Less than two years later, however, flat-panel TVs that size are selling for less than $2,000, and a surprising number of buyers are paying a premium for their inherent space-savings, high-quality pictures and increasingly elegant styling.
Numerous consumer ...