Article: Messe Frankfurt. (Personnel).(Brief Article)

In Germany, Messe Frankfurt has united its three consumer goods fairs, Premier brand (including BeautyWorld, ChristmasWorld and PaperWorld) under the independent business division run by Ruth Lorenz. Ambiente and Tendence have also been restructured and are now a separate division, headed by Nicolette Naumann.

The company says that with this new structure, it continues uncompromisingly with the implementation of its brand name strategy. Both managers will be responsible for both the ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!