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Article: A reader asks, "we're about to launch a new technology in our company and are thinking about promotional ideas to get people to use the new system. Any ideas?". (Q&A).(Brief Article)
- Article from:
- Hawaii Business
- Article date:
- June 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Hawaii Business Publishing Co. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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I've found that the only way to get any size organization to embrace a new system is to make sure that it helps people do their jobs better, faster and easier. If you can accomplish that, people don't need to be "sold" or worse, forced, into using it.
Conversely, if your technology makes people work harder, frustrates their efforts, or does not provide any real benefit to them, no amount of contests or free mousepads will get them to use your new system.
If you want your new system to be quickly embraced, first clarify what specific benefits the users will receive. For example, people don't really care about how the company will benefit from better ...