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Article: MEDIA PROFILE: Acquisition increases reach of Conde Nast's wedding party.(Modern Bride has recently joined forces with ex-rival Bride's at Conde Nast)
- Article from:
- PR Week (US)
- Article date:
- June 10, 2002
CopyrightCOPYRIGHT 2002 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Modern Bride has recently joined forces with ex-rival Bride's at Conde Nast. Eric Arnold discovers that the title sees PR pros as an ideal way of keeping in touch with what's going on in the outside world.
Once again, it's wedding season. And though most people only begin to think about bridesmaid dresses, tuxedos, and flowers as the weather gets warm, Modern Bride has everything from veils to cakes to the Chicken Dance on the brain pretty much all year round. But that's not to say one should expect the same thing out of each bimonthly issue.
Quite the contrary, in fact. 'Because of our name, we tend to change with the times,' says Antonia van der ...