|
|
Article: Applebee's aims to polish the core of its business.(Knight Ridder Newspapers)
- Article from:
- Knight Ridder/Tribune News Service
- Article date:
- June 13, 2002
- Author:
CopyrightCOPYRIGHT 2002 Knight-Ridder/Tribune News Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
For each of the past nine years, Applebee's International Inc. and its franchisees have opened more than 100 new restaurants.
The Overland Park, Kan.-based company will continue to open new units at that pace _ about one every three days _ but also will put its biggest emphasis ever on polishing the core of its business, the 1,400 Applebee's Neighborhood Grill & Bar restaurants already open.
That task involves improving the food, giving diners a good value for their money, rolling out a new "to go" effort, and using its media muscle to reach customers new and old through marketing and advertising.
Other initiatives on Applebee's plate are ...