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Article: "Hound Dog" turns underdog into the King. (Facetime).(Art of Sport's Elvis Presley covers for Nokia 5100, 3300 cellphones)
- Article from:
- Wireless Week
- Article date:
- May 27, 2002
- Author:
CopyrightCOPYRIGHT 2002 Advantage Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Bring together the King of Rock 'n' Roll, an entrepreneur with music in his veins and the booming business of designer wireless phone covers and you've got the potential for a hunka-hunka burning cash.
That's one possible scenario this year for Lou Martin, whose The Art of Sport Inc. soon will be turning out Elvis Presley covers for the popular Nokia 5100 and 3300 series under licenses from Graceland and Nokia.
The timing for Martin and his Stuart, Fla.-based business couldn't be better. This year marks the 25th anniversary of Elvis Presley's passing at age 42, and his millions of fans will see more Elvis-themed products and events than the King had ...