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Article: Fox hounds rivals into a star search.(Fox News Channel, CNN, MSNBC)
- Article from:
- Advertising Age
- Article date:
- June 10, 2002
- Author:
CopyrightCOPYRIGHT 2002 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Well, first Aaron got a new job. And then Paula, but she got mad at her new boss over that ``sexy'' remark. And Greta got plastic surgery and became more of a looker for her new boss. Now Connie has moved, and even Phil is going back to work.
Media strategists are following this melodrama at the Big 3 cable news networks as they snatch high-profile talent away from one another and their broadcast counterparts. But so far, the personnel moves apparently haven't sucked in a lot more ad dollars.
Fox News Channel, which spawned the current cult of personality, saw ad revenue slip 1.9% to $15.5 million in the first quarter vs. a year ago, according to Taylor ...