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Article: Christian Lacroix. (Arnault's Boys; fashion designer Christian Lacroix; Bernard Arnault)
- Article from:
- WWD
- Article date:
- July 30, 1990
- Author:
CopyrightCOPYRIGHT 1990 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Christian Lacroix
PARIS -- As a designer, Christian Lacroix has seen huge critical acclaim. As a business, Christian Lacroix has seen nothing but red ink. Every year since its formation in 1987, the house has managed to lose money -- 52 million francs ($9.6 million at current exchange) just in 1989, almost matching its direct revenues of 54.7 million francs ($10.1 million).
The house prefers to cite a volume of 130 million francs ($23.9 million), but that includes the wholesale revenues from Lacroix ready-to-wear that has been done by licensee Genny of Italy.
Lacroix's new president, Pierre Gode, insists any losses must be seen as an investment ...