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Article: Summer show fizzles: despite industry health and aggressive NAMM promotion measures, dealer attendance continues decline. (National Association of Music Merchants)
- Article from:
- Music Trades
- Article date:
- August 1, 1990
CopyrightCOPYRIGHT 1990 Music Trades Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Summer Show Fizzles
With the passage of time, markets inevitably change. Anyone who doubts this need only consider the shifting status of NAMM's long-running summer trade show. Once the industry's premier gathering, the summer show has steadily dwindled in size and importance over the past five years to the point where it is now only a regional show. Some even question whether it will survive.
The numbers graphically illustrate the show's decline. At this year's International Music & Sound Expo, held June 16-18 at Chicago's McCormick Place, 310 exhibitors contracted for approximately 135,000 square feet of exhibit space, occupying about two-thirds of the ...