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Article: 'Entrepreneur' stays the course ; Magazine maintains small-business focus as it battles `Inc,' launches overseas versions.(Brief Article)
- Article from:
- BtoB
- Article date:
- June 10, 2002
- Author:
CopyrightCOPYRIGHT 2002 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Palo Alto Software Inc., which sells business planning computer programs, has been running its ads for the last three years in both Entrepreneur and Inc because each publication serves the small-business marketplace. But during the past year, the Eugene, Ore.-based company has steered more of its ad dollars toward Entrepreneur at the expense of Inc, which underwent a major redesign.
``With Inc's redesign its demographics are changing to more established, growth-oriented businesses, while Entrepreneur has hung in there with the small office/home office market,'' said Doug Wilson, VP-sales and marketing for Palo Alto Software. ``It [Inc] just isn't as clean a ...