|
|
Article: St. Louis loves talk radio. (AM/FM).
- Article from:
- St. Louis Journalism Review
- Article date:
- June 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 SJR St. Louis Journalism Review. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
St. Louisans really love their talk radio. Truly, madly, deeply. It's now a fact--St. Louis listeners are the tops in the nation when it comes to talk radio. In the latest radio format study released by Arbitron and Scarborough Research, while 22 percent of Americans are tuning in to talk radio, a whopping 40 percent of all St. Louis radio listeners age 18 and up tune in to news/talk here.
So why do most St. Louisans prefer yakking to music? First, one must look at KMOX (1120 AM), still the market leader in news/talk/sports information. In its 76-year history, the station became a habit handed down through the generations.
Esteemed sportscaster Randy ...