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Article: The Stibo Group helps Screwfix Direct to integrate e-commerce.
- Article from:
- M2 Presswire
- Article date:
- June 17, 2002
CopyrightCOPYRIGHT 2002 Normans Media Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-17 June 2002-Stibo Group: The Stibo Group helps Screwfix Direct to integrate e-commerce (C)1994-2002 M2 COMMUNICATIONS LTD
RDATE:06172002
LONDON - The Stibo Group, market leaders in cross-media product and catalogue content management, has been selected by Screwfix Direct, the Kingfisher Group-owned direct mail/e-commerce business servicing the building trade to help it to drive sales and increase competitive advantage. Faced with significant growth, and an increasingly multi-channel customer base, Stibo's STEP software will help Screwfix Direct to manage a range of on and off-line product catalogues from a single data source.
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