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Article: towel tutorial & robe rules.(questiona and answers regarding towels and robes as promotional items)
- Article from:
- Wearables Business
- Article date:
- May 1, 2002
CopyrightCOPYRIGHT 2002 Advertising Specialty Institute, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Like many apparel items in the wearables universe, towels and robes can easily cover the gamut of demand. In both of these related categories you'll find the entry-level, purely promotional offerings that serve the needs of heavy-traffic giveaways, and you'll also find high-end, luxurious offerings that serve the executive gift or travel-award criteria so often called for.
Opportunity abounds.
To help our readers wrap themselves in at least the knowledge necessary to soak up some towels and robes sales, Wearables Business asked a number of towel and robe suppliers to answer a series of questions concerning these important promotional offerings.
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