|
|
Article: Exhibitions retain their pulling power.
- Article from:
- Australasian Business Intelligence
- Article date:
- June 18, 2002
CopyrightCOPYRIGHT 2002 News provided by Comtex. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Jun 18, 2002 (The Australian Financial Review
ABIX via COMTEX) -- The exhibition venue market in Australia has attracted a hosts of new participants although it is still far less competitive than the US. While the media industry in Australia is in the doldrums, this has not been the case with exhibitions, both of which compete for the marketing dollar. Exhibition Events Association of Australia president, Graeme Selby, believes this is because such events provide value for money. Despite this, there are signs that companies are approaching exhibitions more cautiously and assessing results to ensure sales leads repay the money outlaid. The meetings and conventions ...