Article: Privacy: what every manager should know: companies can't afford to ignore the fact that consumers are increasingly concerned about how businesses use their personal information.

At the Core

This article:

* Lists consumer concerns about privacy issues

* Discusses how privacy has become a competitive issue

* Gives key components of effective privacy policies

Just a few years ago, information privacy issues were not even on the radar screen for most companies. More recently, however, consumers have become more aware of the issue and more concerned about the potential misuse of information about them by both government and business. Other developments that have pushed privacy issues to the forefront include technological advances, increased media coverage of companies' privacy missteps, privacy-related ...

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