Article: Tesco Clubcard.(launches marketing promotion)(Brief Article)

Article: Tesco success drives dunnhumby forward.(dunnhumby served as ...
Precision Marketing;  September 21, 2001 ;     700+ words ... ... dunnhumby involvement in the launch of the Tesco Clubcard set the route that other database marketers ... advertising networks; and the launch of Tesco Clubcard. Heinz's groundbreaking move shocked ... customer marketing director and former Tesco Clubcard controller Grant Harrison (PM ...

Article: The Tesco Clubcard.(SPOTLIGHT)
MMR;  August 22, 2005 ;     700+ words ... ... company's adept and aggressive use of technology. The Tesco Clubcard, which was launched a decade ago, is a good example ... soared 180% since last year. "One of the reasons why the Tesco Clubcard has proved to be so popular is that the quarterly mailings ...

Article: LETTER: Tesco Clubcard is best lesson in use of ...
Marketing Week;  February 7, 2008 ;     503 words ... ... Mitchell always stimulates with his ideas ("Google gives Tesco Clubcard information technology lesson", MW January 24), but ... occasion, I feel his logic has gone off into the ether. The Tesco Clubcard has worked so well not because it is not replicable elsewhere ...

Article: Marriott forms Tesco Clubcard joint offensive. ...
Precision Marketing;  February 28, 2003 ;     635 words ... ... reward scheme, following its decision to join forces with Tesco Clubcard. Marriott Rewards, which involves 2,300 hotels worldwide ... redemption channels for its most loyal customers by offering two Tesco Clubcard points for every [pounds sterling]1 spent in any of its ...

Article: Avis Europe drives into Tesco Clubcard ...
Grocer;  July 24, 2004 ;     597 words ... ... customer bases and increase the loyalty of existing customers. Tesco Clubcard director Steve McArdle said: "To have attracted a company ... brand and customer loyalty of Avis demonstrates just how far Tesco Clubcard has come." Nick Grandvoinet, director of corporate sales ...

Article: Tesco: You could be a Tesco Clubcard millionaire; ...
The Mirror (London, England);  October 3, 2002 ;     468 words ...TESCO Clubcard keeps getting better! There's never been a better time to win Tesco Clubcard prizes. Play the new Who Wants To Be A Tesco Millionaire? scratchcard game and you could win 1 Million Clubcard points. Plus there are 3 mIllion chances ...

Article: BOGOF and hopefully you will come back for more: although ...
Brand Strategy;  January 1, 2003 ;     700+ words ... ... This move is spurring old schemes back into action, as Tesco Clubcard announces a drive to snap up points partners and WHSmith ... the last few months," says Crawford Davidson, head of Tesco Clubcard, explaining the sudden rise in interest in loyalty schemes ...