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Article: News flash: Swanke Hayden Connell outfits a multipurpose conference center to crown the Reuters tower in New York's Times Square.(Brief Article)
- Article from:
- Interior Design
- Article date:
- May 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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FOR REUTERS, THE global financial-media company, a primary advantage of centralizing scattered New York operations in Times Square was rooted in zoning. Amid the hustle of Broadway and 42nd Street--with their tag teams of sidewalk evangelists and mounds of plump purple trash bags--the broad, garish signs not permitted in other Manhattan locations are actually encouraged as adornments for the mirrored-glass facades of office buildings. Accordingly, the base of the 30-story Fox & Fowle tower purpose-built for Reuters boasts a pileup of blinking LED video billboards that advertise the company to the millions of passersby who traverse the crossroads of the world each year.
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