Article: Sweetface Fashion Company Owner of J. Lo by Jennifer Lopez Names Denise Seegal CEO and President.

NEW YORK -- Sweetface Fashion Company, the holding company for the J. Lo by Jennifer Lopez clothing line, announced today that Denise Seegal has been named to the new post of CEO and President of the company, effective immediately. In this position she will report to Jennifer Lopez, Creative Director of the company.

Ms. Seegal has enjoyed a stellar career in the fashion industry and is widely regarded as one of the senior executives in the designer ready to wear business in the world today. She joins Sweetface from a stint as a successful marketing and branding consultant, and from 1996 into 2000 she was President of Liz Claiborne Inc., responsible for 26 brands ...

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