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Article: A "Dino" opportunity: no bones about it, Heluva Good's new cobranded dip is poised to be a regional hit. (New Products & Marketing: Close-Up).(New barbecue-flavored sour cream dip)(Brief Article)(Product Announcement)
- Article from:
- Dairy Foods
- Article date:
- June 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It's become a tradition for the marketing and sales team at Heluva Good LLC, Sodus, N.Y., to end its in house meetings with dinner and some live Blues at the nearby Dinosaur Bar-B-Que restaurant. As a result, it was quite logical when a few years ago, the Heluva Good team approached Dinosaur's management about joining forces to develop a barbecue-flavored dip. This spring, after two years of product development, the companies are rolling out Heluva Good Dinosaur Bar-B-Que Dip. The new dip takes the bold barbecue flavor made famous by the Dinosaur Bar-B-Que restaurants and combines it with the great taste of Heluva Good dip, one of the nation's top-selling real sour cream ...
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Article: DIP PROVES TO BE BOTH HELUVA GOOD, DINO-MITE.(CNY)
The Post-Standard (Syracuse, NY);
April 23, 2003 ;
391 words
... ... the restaurant's name is Dinosaur Bar-B-Que. ***** Heluva Good has received four marketing ... dip product for 2002 for its Dinosaur Bar-B-Que Dip. The dip combines ... onion and other flavors. Heluva Good, based in Sodus, markets ...
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