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Article: Why haven't we followed Des and switched to ITV?
- Article from:
- The Evening Standard (London, England)
- Article date:
- June 19, 2002
- Author:
CopyrightCOPYRIGHT 2002 Solo Syndication Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: JOHN NAUGHTON
NO matter which team wins on Friday morning, we can already predict the result of the World Cup ratings championship. On current form, the BBC team captained by Gary Lineker will win hands down, having captured the lion's share of the TV audience and condemned ITV's Des Lynam and his panel to the status of also-rans.
So, what's new? Ever since the World Cup has been televised, the BBC has scored higher than ITV in the audience ratings. But this time the commercial boys made a hugely determined effort to catch up. And in the early days of the present competition, they seemed to be making headway. ITV's solo coverage of England v ...