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Article: Direct Line set for [pounds sterling]30m agency rejig.(revamping direct marketing efforts)(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- May 31, 2002
- Author:
CopyrightCOPYRIGHT 2002 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Direct Line is to revamp its direct marketing activity, worth an estimated [pounds sterling]30m, by broadening its agency roster as part of plans to fend-off rivals in the increasingly competitive motor insurance industry.
The company, which pioneered direct-sell insurance in the Eighties, will add the new agencies to a roster that already includes Radford Advertising, The Design Group and Tullo Marshall Warren (TMW).
Direct Line refused to comment. The company appointed TMW towards the end of 2001, to raise the profile of its travel and pet insurance products. ...