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Article: Marshmallows for all seasons: Once considered primarily Easter basket fillers, marshmallow products have proven they can compete in every season. (Special Report).
- Article from:
- Professional Candy Buyer
- Article date:
- May 1, 2002
CopyrightCOPYRIGHT 2002 M2Media360. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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IN A SECTOR with relatively few players, marshmallow suppliers might sit back and take it easy. After all, competition is relatively scarce compared with most candy segments.
On the contrary, suppliers are busy introducing new items, flavors and shapes, driving retail sales and presence.
This past Easter, for instance, Frankford Candy & Chocolate Co. introduced chocolate cream-filled marshmallows in the shape of chicks and bunnies. The company uses a process that allows a colored, sugar-coated, shaped marshmallow to be filled with a smooth cream.
Called Chickies and Eggs, they pack in reclosable plastic pails that prevent the candy from getting ...