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Article: Verispan Reports: Aventis Best at Communicating to Physicians about Managed Care.
- Article from:
- Business Wire
- Article date:
- June 24, 2002
CopyrightCOPYRIGHT 2002 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Health/Medical Writers
NEWTOWN, Pa.--(BW HealthWire)--June 24, 2002
Managed care pharmacy executives gave Aventis top honors for conveying messages from managed care organizations to physicians, according to Scott-Levin's spring 2002 edition of The Scott-Levin Strategic Advantage: A Competitive View of Managed Care Sales Forces from Verispan.
Communicating managed care's message to doctors is known as "pull-through." Pharmacy executives often use pharmaceutical account personnel to convey a managed care organization's message to physicians. These messages may include, but are not limited to, formulary changes/updates, educational information, ...