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Article: Nevada suit attacks Rx firms on AWP system.(Blue Cross of Michigan's $1 mn ad campaign)(Statistical Data Included)
- Article from:
- Medical Marketing & Media
- Article date:
- June 1, 2002
- Author:
CopyrightCOPYRIGHT 2002 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The stage is set for an all-out legal battle over the divisive issues surrounding AWP, with industry facing threatening suits that could do real financial damage and hurt its position on prices with the public. What follows is an examination of the case brought against nine Rx firms by the State of Nevada -- charges on AWP "manipulations."
The Rx industry is subject to continual criticism on prices. When it was recently reported that the portion on the nation's health expenditures for drugs had increased, going up 17 percent in 2001, anti-industry voices were quick to find fault, citing pharmaceutical marketing practices as contributing to the boost but ignoring ...