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Article: Longs Drug Stores Implements DemandTec 3 Software; Leading Drug Store Chain Sees Results with DemandTec 3.
- Article from:
- PR Newswire
- Article date:
- June 25, 2002
CopyrightCOPYRIGHT 2002 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN CARLOS, Calif. -- DemandTec Inc., the leading provider of Demand Based Management (DBM) software, announced today that Longs Drug Stores Corporation has selected DemandTec 3(TM), to set price and promotion combinations that will optimize sales, profit and price image for more than 400 of its stores.
"We've looked at several different metrics associated with our relationship with DemandTec. We're about a third of the way through our roll- out and our approach has not necessarily been the same with every category," said Terry Burnside, Chief Operating Officer at Longs. "We have certain categories that are core to our retail drug business, and we're using the ...
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