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Article: HP invests more than $1 billion to reset printing and imaging market; Company's largest consumer product rollout in history sparks digital imaging revolution -- putting traditional photography on alert.
- Article from:
- M2 Presswire
- Article date:
- June 25, 2002
CopyrightCOPYRIGHT 2002 Normans Media Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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RDATE:06252002
NEW YORK, TechXNY/PC Expo -- HP (NYSE:HPQ) today unveiled its $1.2 billion investment to reset the imaging and printing market. Between now and early 2003, HP will roll out worldwide more than 50 new imaging and printing products offering consumers greater value and unparalleled ease of use.
The company has invested $900 million in manufacturing, $125 million in research and development and $200 million in marketing to roll out the single largest consumer product launch in the company's history and drive digital imaging mainstream.
"This announcement marks a defining moment in the evolution of HP's imaging and printing ...