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Article: Fox Unearths a Mammoth $85 Million Marketing Campaign And A 'Missing Adventure' for the Release of the 'Coolest' CGI Spectacular Ever ICE AGE.
- Article from:
- PR Newswire
- Article date:
- June 26, 2002
CopyrightCOPYRIGHT 2002 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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'Scrat's Missing Adventure,' an Exclusively Produced, Never-Before-Seen
CGI Short Featured on 2-Disc DVD and Special Edition VHS
A Powerful Herd of 14 Promotional Partners and an Avalanche Of
Pre- and Post-Street Marketing Activities Support November 26th Release
CENTURY CITY, Calif., June 26 /PRNewswire/ -- America's favorite sub-zero heroes will put the chill on fourth quarter competition when ICE AGE, the $180 million smash hit, debuts on Special Edition DVD and VHS November 26 from Twentieth Century Fox Home Entertainment (TCFHE). Fueled by Fox's most ambitious and comprehensive marketing and promotional effort ever -- an epic $85 million ...