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Article: Coldwell sees added value in architects' design: marketing plan in works for division focused on home's designer. (Real Estate).(Brief Article)
- Article from:
- San Diego Business Journal
- Article date:
- June 17, 2002
- Author:
CopyrightCOPYRIGHT 2002 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Catering to a very particular set of clients, Coldwell Banker Residential Brokerage San Diego is rolling out a new division focused on architecturally designed properties.
The Architectural Properties Division, or APD, will be a part of Coldwell Banker Previews, the portion of the brokerage dedicated to high-end properties.
APD, solely a Southern California endeavor in the last few years, has been slowly emerging in San Diego County for about a year. Later this summer, Coldwell Banker will roll out its local marketing plan for the new division for the rest of 2002 and 2003.
Jill Morrow, president and chief operating officer of Coldwell Banker ...