Article: The Dockers Brand ``Bachelor Party'' Commercial Debuts With Cameo Appearance on Tom Arnold's Nationally Televised Bachelor Party Roast.

Business Editors/Advertising Writers

Entertainment and Marketing Merge to Bring Advertising to Life

The Dockers(R) Brand will air an exclusive sneak peak of the latest "Nice Pants" commercial "Bachelor Party," during Tom Arnold's nationally televised bachelor party on Fox Sports' The Best Damn Sports Show, June 28, 2002. The commercial debut will follow a cameo appearance by the star of the Dockers commercial featuring a live product demonstration of the Dockers new Stain Defender(TM) technology.

"The synergy between the Dockers "Bachelor Party" advertising and Tom Arnold's real life bachelor party roast literally brings the campaign to life," ...

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