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Article: The Dockers Brand ``Bachelor Party'' Commercial Debuts With Cameo Appearance on Tom Arnold's Nationally Televised Bachelor Party Roast.
- Article from:
- Business Wire
- Article date:
- June 27, 2002
CopyrightCOPYRIGHT 2002 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors/Advertising Writers
Entertainment and Marketing Merge to Bring Advertising to Life
The Dockers(R) Brand will air an exclusive sneak peak of the latest "Nice Pants" commercial "Bachelor Party," during Tom Arnold's nationally televised bachelor party on Fox Sports' The Best Damn Sports Show, June 28, 2002. The commercial debut will follow a cameo appearance by the star of the Dockers commercial featuring a live product demonstration of the Dockers new Stain Defender(TM) technology.
"The synergy between the Dockers "Bachelor Party" advertising and Tom Arnold's real life bachelor party roast literally brings the campaign to life," ...