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Article: Updated inside and out with Wella's Hand san. (Top to Toe).(Brief Article)
- Article from:
- Cosmetics International Cosmetic Products Report
- Article date:
- June 1, 2002
CopyrightCOPYRIGHT 2002 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Wella has relaunched its Hand san brand by extending the product range, updating the formula and redesigning the packaging. This has resulted, says the company, in the line meeting consumer demand for new products that are easily recognisable for their different care needs.
All the products are now colour coded: with yellow representing the unfragranced items; blue for lightly fragranced products and orange for special products. The company claims it is expanding the brand to overcome generally stagnating sales for liquid soap and hand creams by offering a brand that is clearly profitable, has stable prices and genuine added value.
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