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Article: DataDistilleries selected by Assurances Banque Populaire to optimise marketing campaigns; Predictive analytical software helps leading French financial institution achieve highly personalised customer relations.
- Article from:
- M2 Presswire
- Article date:
- June 27, 2002
CopyrightCOPYRIGHT 2002 Normans Media Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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RDATE:06272002
Amsterdam -- DataDistilleries, the leading provider of predictive real-time analytical software, and NextApplication, DataDistilleries' distributor in France, today announce that they have signed a contract with Assurances Banque Populaire, subsidiary of Natexis Banques Populaires. The agreement involves the purchase and implementation of DataDistilleries' predictive analytical software suite. The software will enable Assurances Banque Populaire to offer a more personalised approach to its customers, further enhancing the effectiveness of its marketing campaigns.
DataDistilleries' predictive analytical software will allow ...