|
|
Article: Gum market expects another robust year.
- Article from:
- Chain Drug Review
- Article date:
- February 12, 1990
CopyrightCOPYRIGHT 1990 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Gum market expects another robust year
CDR Roundup--Buoyed by the rising tide of consumer health awareness, and the attendant movement toward sugarless products, the gum market is expecting another big year in 1990. Wm. Wrigley Jr. Co. group vice president Ron Cox says, "We are seeing a 35% to 40% increase in factory units for Extra sugar-free gum alone. The sugar-free gum growth to date is up 22% in terms of factory units; Extra is up 45%." Overall, the sugarless segment now accounts for roughly $500 million in sales, or half of the entire $1 billion U.S. chewing gum market. More important, it's still growing. "Comparing November 1988 with November 1989, factory ...