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Article: Sound Business Plan: Chicago Tribune Shares Business News Content With WGN-TV, CLTV.
- Article from:
- PR Newswire
- Article date:
- June 28, 2002
CopyrightCOPYRIGHT 2002 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHICAGO -- To extend the reach of its business and financial news coverage, the Chicago Tribune is teaming up with WGN-TV and CLTV, which have begun airing segments highlighting the newspaper's content.
Each Friday, the WGN News at Noon features a preview of the Tribune's Sunday Business section, typically the section's showcase article. "The intent is to directly drive readers to the newspaper," said Rob Karwath, Chicago Tribune's associate managing editor/business and financial news.
On CLTV, the daily Chicago Tribune Business Sense Update works as a mini- newscast from the Tribune.
"It's more of a branding opportunity," Karwath explained. ...