Article: SAME COIN, OPPOSITE SIDES: Prof says emotionless investing may be impossible; You're a behaviorialist, I'm a rationalist; and there may not be as much difference as we thought.(Andrew W. Lo)

The views of behaviorists (that markets are driven by fear and greed) and rationalists (that fundamentals dictate the market) actually are opposite sides of the same coin, according to early research by Andrew W. Lo.

Basically, he says emotion is a part of rationality, and questions whether professional investors can do their jobs without emotion taking an important role.

Mr. Lo, who is the Harris & Harris Group Professor at MIT's Sloan School of Management and director of its Laboratory for Financial Engineering, is at the early stages of research that he hopes will establish a ``new paradigm'' for financial economics. Ultimately, if he is successful, ...

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