Article: Southwest Airlines kicks off 20th anniversary with major Southwest Conference sponsorship.

SOUTHWEST AIRLINES KICKS OFF 20TH ANNIVERSARY

WITH MAJOR SOUTHWEST CONFERENCE SPONSORSHIP

DALLAS, Aug. 30 /PRNewswire/ -- Southwest Airlines is spreading its promotional wings over some new turf -- the gridirons of the nine universities of the Southwest Conference.

The Dallas-based airline today announced a broad, sports-themed program tied to its umbrella sponsorship of the conference whose member schools include: The University of Arkansas, Baylor University, University of Houston, Rice University, Southern Methodist University, The University of Texas, Texas A&M University, and Texas Tech University.

"We're very proud ...

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