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Article: Hush Puppies test retail plan. (Wolverine World Wide Inc. Hush Puppies Co.)
- Article from:
- Footwear News
- Article date:
- September 3, 1990
- Author:
CopyrightCOPYRIGHT 1990 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Hush Puppies tests retail plan
ROCKFORD, Mich. -- The children's division of Hush Puppies, Wolverine World Wide Inc., is exploring a fourtier retail program, designed to test the waters for a full-fledged entry into the retail environment, reported national sales manager Dave Buzza.
The program involves a Hush Puppies children's concept store to carry the brand's footwear and apparel, independently operated Hush Puppies shoe stores, shop-within-a-shop formats, and more distinctly-highlighted Hush Puppies areas in department and independent stores.
While acknowledging the tumultuous retail climate, Buzza explained that the timing is right to explore ...