Article: Hush Puppies test retail plan. (Wolverine World Wide Inc. Hush Puppies Co.)

Hush Puppies tests retail plan

ROCKFORD, Mich. -- The children's division of Hush Puppies, Wolverine World Wide Inc., is exploring a fourtier retail program, designed to test the waters for a full-fledged entry into the retail environment, reported national sales manager Dave Buzza.

The program involves a Hush Puppies children's concept store to carry the brand's footwear and apparel, independently operated Hush Puppies shoe stores, shop-within-a-shop formats, and more distinctly-highlighted Hush Puppies areas in department and independent stores.

While acknowledging the tumultuous retail climate, Buzza explained that the timing is right to explore ...

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