Article: The other jubilee; Elvis Presley.(how Elvis Presley Enterprises will commemorate 25th anniversary of death of singer)(Brief Article)

One for the money

A case-study in popular culture and intellectual-property law

MOST people agree that Elvis died on August 16th 1977. But the legend lives on. And so does the legend's ability to generate big bucks. Thanks largely to Elvis Presley Enterprises (EPE), a company set up to manage the singer's estate, the King is worth more dead than he ever was alive.

His 25th anniversary looks set to be a big deal across America. Bertelsmann Music Group (BMG), which owns RCA, the label Elvis moved to in 1955 after making his revolutionary debut with Sun Records, has announced its plans for an "unprecedented" marketing campaign to promote Elvis's ...

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