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Article: DIC Entertainment.(Madeline and Strawberry Shortcake movies and licensing program)(Brief Article)
- Article from:
- Home Accents Today
- Article date:
- June 1, 2002
CopyrightCOPYRIGHT 2002 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DIC Entertainment has a new look for Madeline, a re-launch for the retro Strawberry Shortcake and a hip look at history as part of its latest merchandising and licensing program mix.
Strawberry Shortcake is making a comeback nearly 20 years after the phenomenal American Greetings' girls property exploded in the 1980s with over $1.2 billion in overall sales. Her new fresh and contemporary spunky look, complete with sweater and blue jeans, will be reintroduced with direct-to-video/DVD movies and a comprehensive retail roll-out beginning next spring. For younger girls on the mass market level, Bandai America will introduce Strawberry Shortcake figures and ...