Article: Quality products strengthen customer relations: users respond to "total acquisition cost" concept. (column)

Quality products strengthen customer relations

Here's some good news: Industrial buyers have gotten smarter and, because of this, distributors can make money, more confidently project business plans, and enjoy strong customer relationships.

Two to five years ago, initial unit price was a dominant buying criterion among most industrial buyers. Now, many of these buyers make decisions based on total acquisition cost rather than initial unit price.

More importantly, distributors who show that they, too, understand cost vs. price differences position themselves to win market share from price-only competitors.

WHAT VALUE MEANS

The ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!