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Article: Who is watching America's TV networks? (Business)
- Article from:
- The Economist (US)
- Article date:
- March 31, 1990
CopyrightCOPYRIGHT 1990 Economist Newspaper Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ABC, NCB and CBS once dominated American television. Offered more choice by cable-operators and innovators like Rupert Murdoch, bored viewers have been switching off the net works for a decade. Now TV's big three have one last chance to fight back. Will they take it?
FEW companies claim to have as much of a hold on their nation's psyche as America's three big television networks. Their pictures of Neil Armstrong, Vietnam, Richard Nixon and the Beatles have moulded America's opinions, set fashions and won or lost elections. But their power has waned. A decade ago 90 to of America's television watchers were tuned in to AW, cbs or NBC on an average night: now ...