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Article: LEVI'S PLANS TO "RELENTLESSLY INNOVATE" ROBERT HANSON, NEW HEAD OF AMERICAS DIVISION, WILL PUT FOCUS BACK ON RED TAB.
- Article from:
- Daily News Record
- Article date:
- June 17, 2002
- Author:
CopyrightCOPYRIGHT 2002 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Robert Hanson has a plan.
That's a good thing, since as the head of Levi Strauss & Co.'s business in the Americas region, he has to figure out how to put an end to falling sales in the firm's core Levi's Red Tab line.
In the last three years, three of Hanson's predecessors -- James Capon, James Lewis and John Ermatinger -- abruptly left the company after their attempts to turn around the Americas division failed; so Hanson is under a lot of pressure.
Also riding on Hanson's success is the reputation of the company's president and chief executive, Philip Marineau, the former PepsiCo marketing whiz who took the reins at Levi ...