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Article: UNILEVER ENTERS HAIR COLOR MIX.(National Association of Chain Drug Stores, annual Marketplace Conference)
- Article from:
- WWD
- Article date:
- June 21, 2002
- Author:
CopyrightCOPYRIGHT 2002 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN DIEGO -- Color them happy. Retailers were all aglow at this year's National Association of Chain Drug Stores' annual Marketplace Conference, not because of the sunshine, but because of reports that the vibrant hair color category is about to get a new shot of pigment in the form of new players. It's a move that could push smaller companies like Revlon further down the ranks of the $1.1 billion category.
Among the biggest news to emerge from the four-day conference, held here in the Marketplace Convention Center June 15-18, is Unilever's U.S. entry into hair color. Unilever declined to comment on its plans, but retailers, who were told to expect product ...